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Given the fact that we live in a highly-digitized world today, websites, blogs and web-stores are now an essential component of any business and brand. While waiting for a site’s content to load can be annoying for a user, it can also be potentially disastrous for business.

That, however, is only one reason to monitor the performance of your website. Here are four more:

1.     Loss of Sales and Web-Traffic

First and foremost, businesses maintain websites and have web-stores to promote commercial growth. Now, imagine a situation where you’ve gone to a store and the service is impossibly slow. The salesmen and women are hardly making an effort to engage or help you and you just decide to take your business elsewhere. The same happens to a shopper when they visit a website that takes ages to load. Instead of making a sale, you lose web-traffic and potential customers. You can prevent this by monitoring how your website is performing.

2.     Potential Damage to Brand Image

Customers talk, and they are interested in what others like them have to say. While most brands depend on marketing ploys to promote sales, the importance of word-of-mouth advertisement cannot be discounted. If you leave a bad impression on one customer, chances are that word will spread about it, tainting- if not tarnishing- your hard earned reputation and brand image. Who wants that?

3.     Error Detection

Website performance monitoring is the best way to prevent errors. It’s all too common for ecommerce sites to hit a snag and run into trouble.  If your site is regularly maintained and monitored, you’ll not only be able to fix a problem sooner; you might even be able to detect it beforehand and prevent it completely.

4.     Quality Maintenance

Just as quality assurance is essential for a physical store, it’s equally important for a website and web store. By using a performance testing and maintenance tool, software or application, you will be able to standardize and retain the quality of your website. Not only will that help preserve the website’s ranking on Google, it will also contribute to drive online traffic.  As it is, Google ranking is affected by the minutest change in website speed and downtime. This is the whole reason why websites are search engine optimized in the first place.

So, if you’re even partially convinced that your website needs performance monitoring, why not start the AlertBot 14-day free trial, today?

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