The Most Important Pages and Processes to Monitor on a Website
Most companies take advantage of third party website monitoring services to monitor their websites 24/7 for performance issues and downtime. These services alert them immediately when problems arise, equipping them with the necessary knowledge to pinpoint the problem so their team can resolve it.
Companies rely on their website for many things. Whether their website is used to generate leads, drive business, or keep customers engaged, essential processes and pages on their website are often the lifeblood of their business and online presence.
In the same way that a routine doctor or dentist appointment evaluates your health and checks for any potential impairments or issues that need improvement or fixing, using website monitoring to routinely check your site’s performance is crucial to the success of your company’s online presence.
Here are some important processes and webpages to evaluate and monitor on your website:
The Landing Page
Your landing page is the page that is supposed to hook your visitor, draw them in and get them interested in your product or service. Making sure these pages are always reachable by potential new customers is of utmost importance. It may seem like a no-brainer to monitor this vital page, but a lot of people who own small businesses do not think to apply website monitoring to their landing pages.
Page Loading Speed
Once the user gets past your landing page, they become keenly aware of your website’s speed; particularly if it’s sluggish. With the competition being fierce, one of the major website processes to monitor is each of your page’s loading speed. You cannot afford to have a home page that takes 10 seconds or more to load. The new generation of internet users is not patient enough to sit through a sluggish download or stare at a spinning “loading” icon. If you have a page that takes time to load, you may need to make some design alterations, incorporating minimalistic design that is both attractive and loads faster. A lot of web designers have taken this into account and have adopted new techniques to make the webpages load faster while retaining a fresh and respectable look. Website monitoring can help you identify if your page load time is negatively affecting your bottom line.
Monitoring your website traffic and performance from different countries is extremely important. Knowing where most of your customers come from and enhancing the performance from that geographic area the most can make all the difference for your business. If you cater to a certain state or province, then monitoring the specific geographical location or district that fuels your business is recommended.
Your Shopping Carts
E-commerce driven websites must monitor their shopping carts very closely. For example, if a customer placed products in a cart but did not buy them, it could mean that there are issues with the checkout process. However, if you were not monitoring your cart, you would never know about it and might just assume they lost interest. Poor shopping cart performance will directly affect your company’s sales, which makes monitoring your shopping cart processes that much more important.
Your Signup Pages
Any page on your website that prompts a customer to sign up or register for a service needs to be up and running 24/7. Statistics show that in cases where the signup pages of a website are not working optimally, visitors often abandon the signup process due to a loss in confidence. Since these pages are directly involved with registering new customers or providing new service to existing customers, they are some of the most crucial to monitor on your website.
Customer frustrations over not being able to access members-only areas of your website can cost you not only customers, but also support hours dealing with the problem. Getting ahead of the problem by monitoring these areas can save your company a lot of time and money.
These are just some of the top areas of your website to ensure are running smoothly 24/7. Start monitoring your most crucial pages today with a no-risk, 14-day FREE trial of AlertBot and start saving your company time, money and unnecessary headaches.