Multi-Step Monitoring: Why it’s Essential and How it Works
The term “essential” is thrown around pretty loosely these days. That new show about the hospital (no, not that one… not that one either… yeah that one) is advertised as essential viewing. A newly-released track by a hip hop artist that describes how little they need to release new tracks in order to live much, much better than the rest of us? That’s essential listening. And how can we forget that new muffin that cannot legally be advertised as a muffin, because is technically more of a candy. That’s essential snacking (“mmmmmmmm….pseudo muffin”).
But then on the other end of the hype spectrum, there are things that are legitimately essential, because going without them could lead to dire consequences — or maybe even a catastrophe. And for e-commerce companies, one tool that truly qualifies as essential is multi-step monitoring.
What is Multi-Step Monitoring?
In a break with tradition in the complex world of technology, multi-step monitoring is pretty much what it sounds like: a way to track the various steps that customers take as they move through pages on a website. This way, businesses can proactively identify and fix problems such as buttons that don’t work, forms that won’t submit, links that don’t go anywhere, pages that take too long to load, and so on.
Why is Multi-Step Monitoring Essential?
Most customers who run into problems don’t shrug them off. They get mad. And that compels them to hit the brakes and head for the exit. In fact, a whopping 88% of online consumers are less likely to return to a site after just one bad experience. So, yeah, preventing about 9 in 10 customers from disappearing is important. One might even say that it’s… wait for it… ESSENTIAL!
How Multi-Step Monitoring Works
In AlertBot, configuring multi-step monitoring is remarkably easy, and doesn’t require an advanced degree in Hypercomplex Supergeerkery, with additional specialized certifications in Megaultra Nerdology. Here is how it works (a video tutorial is also available):
- Step 1: Login to AlertBot
- Step 2: Go to “Monitors”
- Step 3: Set up a new monitor.
- Step 4: Select the TrueBrowser® Multi-Step Monitor option.
- Step 5: Download the AlertBot Recorder (available for PC currently — this step only has to be completed once).
- Step 6: Give the monitor a name (e.g. “Amazon 1 Multi-Step Monitor”).
- Step 7: Launch the AlertBot Recorder, input the URL of the site (e.g. Amazon.com), and record a script simply by simulating actions that a customer would take. It is also a good idea to label steps/phases (e.g. “Homepage”, “Add to Cart,” etc.), which can be helpful when analyzing reports later on.
- Step 8: Save the script with a unique name (e.g. “Amazon test”).
- Step 9: Upload the script into TrueBrowser® Multi-Step Monitor (which was launched in Step 4).
- Step 10: Hit the “Test” button.
And that’s all there is to it. When the test is complete (this can take up to two minutes), a report is automatically generated that shows:
- The duration of each phase/step in the process.
- Whether each process was successful or unsuccessful.
- A waterfall chart capturing a breakdown of everything that loads on each individual page (e.g. request times, file transfers, etc.).
- Raw browser request data that reveals anything that is not working, or that could be contributing to a degraded user experience (e.g. loading large files or images that cause slowdowns).
Tests can be run at anytime to verify that problems are fixed and improvements are made. It’s remarkably easy. And yes, it’s essential.
Discover the benefits of multi-step monitoring. Start a FREE TRIAL of AlertBot now. There’s no billing information required, no installation, and you’ll be setup within minutes.