Just How Bad is a Down, Slow, or Dysfunctional Website? It’s Worse than You Think!
Have you ever watched a movie (*cough* Godfather III) and said to yourself: “wow, this is so incredibly bad — I don’t think this can get worse!” But then it does. Much, much worse.
Well, having a down, slow, or dysfunctional website is similarly nightmarish — just when you think the reputation devastation is finally over, there’s more on the horizon. With apologies to Shakespeare: hell hath no fury like a customer scorned.
Not convinced? Here’s what happens to companies that get on the wrong side of their customers:
- 61% of customers say they will switch to a new brand after one bad experience. (Zendesk)
- 13% of customers who have a negative experience will tell 15+ people. (Esteban Kolsky)
- $289 is the average value of every lost business relationship in the U.S. per year. (Neil Patel)
Scary stuff, huh? “But wait — there’s more!”
These days, many unhappy customers publish reviews to punish companies that fail to meet their expectations. But guess what? These eviscerating appraisals are not just seen by other potential customers (many of whom quickly decide not to move into becoming actual customers). They are also seen by potential job candidates who are not enthusiastic about joining an organization that is used as target practice by denizens of the interwebs (everyone from THE ALL CAPS BRIGADE to the “tl;dr” force to the League of Extraordinary Grammarians).
However, just as all nightmares eventually come to an end (hey, even Godfather III mercifully rolls credits at the 2-hour-42-minute mark), there is something that companies can do to dial back — or better yet, eliminate — customer outrage caused by a down, slow, or dysfunctional website: get AlertBot.
AlertBot’s fully integrated monitoring platform monitors all your websites, web applications, mobile sites and services — all in one place. Unlike many other products in the marketplace, AlertBot doesn’t merely monitor a URL’s basic availability. It dives much deeper and monitors full page functionality using real web browsers in order to verify every page element, script, and interactive feature. As a result, you can proactively scan for errors, track and optimize load times, pinpoint issues, and get alerted to problems and failures.
The bottom line? A down, slow, or dysfunctional website can be so catastrophic that it makes Godfather III look like, well, Godfather I or Godfather II. Don’t hope for an Oscar just to win a Razzie. Get AlertBot and inspire your target audience to cheer vs. churn.
Start a FREE TRIAL of AlertBot now. There’s no billing information required, no installation, and you’ll be setup within minutes.